Think sharp - Move fast
Redefining the learning era
About Us
About Us
- Over the past 9 years, eUp has continued to innovate and grow, becoming a pioneer in the EdTech industry. Our products are used worldwide, supporting millions of learners as they build knowledge and develop new skills.
- Driven by the mission of "Simplifying learning and teaching," eUp develops and operates more than 20 language-learning applications. Each product integrates smart technology, clear learning pathways, and frequently updated content — helping learners progress at the right pace in a way that suits them.
"Empowering nearly 50 million learners worldwide."
Value Positioning
Vision
01"By 2030, eUp will become Asia's leading technology company in the field of learning solutions"
eUp will continue to apply the most advanced technologies to create groundbreaking educational products and services, meeting the diverse learning needs of users worldwide.
Mission
02"Simplifying learning and teaching."
We are committed to developing advanced educational technology solutions that help everyone access knowledge easily, effectively, and enjoyably. eUp constantly innovates to create the best learning experiences.
Think bigger. Do differently
Values powered by Knowledge
Dedication
We put our users at the center of everything we do. eUp is committed to delivering thoughtful, high-quality products and services that truly meet and even exceed user expectations.
Teamwork
Each member brings their own strengths, but we work toward a shared goal. At eUp, collaboration, openness, and mutual support help us build a strong and united team.
Innovation
We learn, adapt, and improve every day. Our spirit of innovation allows us to stay agile, embrace new ideas, and continuously develop better solutions for a changing market.
Dedication
We put our users at the center of everything we do. eUp is committed to delivering thoughtful, high-quality products and services that truly meet and even exceed user expectations.
Teamwork
Each member brings their own strengths, but we work toward a shared goal. At eUp, collaboration, openness, and mutual support help us build a strong and united team.
Innovation
We learn, adapt, and improve every day. Our spirit of innovation allows us to stay agile, embrace new ideas, and continuously develop better solutions for a changing market.
Values We Bring
200+
Top Talents
15+
Educational Apps
20M+
Global Learners
The journey
of eUp's development
2016-2017
From our beginnings with the Mazii app and a team of five, we steadily navigated early challenges and built the foundation that has shaped eUp into an emerging EdTech company with global ambition.
2018-2019
We expanded our team and strengthened product development, focusing on improving quality to better serve our users.
2020-2021
Breakthroughs in educational technology.We have made significant breakthroughs in applying AI and machine learning technologies to education.
2022-2023
We expanded into international markets, with our language-learning products gaining strong adoption among global users.
2024-2025
Breakthroughs Toward Leadership We continued to scale our global learning ecosystem, advancing AI-powered personalization and improving user experience to deliver greater learning value.